hiiiii...
here's the definition of Generation Y.... from gd ol' wiki ;)
The term Generation Y first appeared in an August 1993 Ad Age editorial to describe those teenagers born between 1974 and 1980. [10] The scope of the term has changed greatly since then to include, in many cases, anyone born as late as 2001. There is no precise definition of years.
Some psychology text books date the Y Generation individuals to be born between 1976 and 2003, which describe them as voracious consumers of electronic media (e-generation)projected to spend 23 years of their life online (1/3 of their lives!) Cameron, G. T., Wilcox, D. L., Reber, B. H., & Shin, J. (2008). Public relations today: Managing competition and conflict. Boston, MA: Pearson Education, Inc.
ms sarina
Saturday, February 14, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment